One nudge at a time

A beep, a ding, an ad; It takes one thought to get distracted.

Our attention drives the global economy. (Not your attention, individually, but the group's attention.)

The most-watched, bought, liked, shared, and consumed—what the world pays attention to—thrives.

Attention makes the price of Bitcoin go up and down, companies succeed or go bankrupt, and people buy the latest gadget.

Always connected, marketing and dogmatism drive us. You may want something else tomorrow if you continue to listen to the marketing copy—a potential life change or acquisition; a shortcut to happiness; a mirage; the illusion of a better life.

Within the attention economy, it's more complicated than ever to opt-out of these attention-calling alerts and ads that steer us to consume, one nudge at a time.