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Instant gratification platforms—Instagram, Facebook, Twitter, Email—get us hooked to the constant consumption of new information and notifications, and on-demand media platforms—YouTube, Spotify, Netflix—teach us to skip ahead when content ceases to entertain us. As we give in to these impulses, we become less and less capable to avoid the urge to context-switch (or may I say content-switch) leaving what we were doing half done, engaging in yet another activity, and getting used to never completing anything. This phenomenon is what makes twenty to fifty-minute-chapter mini-series thrive. We consume things in chunks and don't want to commit to the two-hour movie anymore. But we eagerly play next when a show gets us hooked and binge-watch for hours. I'm in control. You think. But are you?