Organic content and keyword bidding

If you Google Where are voice memos located on Mac? you will likely find my website among the first results.

There are two ways to show up first on Google: with "organic" non-paid content and with paid ads.

Google "organically" indexes publicly available websites and displays search results by relevance, which can get you to Google's top results without paying for an ad.

Search Engine Optimization (SEO) is the field of optimizing websites to perform well on search engines.

Positioning strategies may involve the creation of content related to your brand and services to answer questions frequently Googled with common keywords used in search queries. A page's title, its web address, its code, and its uniqueness matter—it's not only about the content.

For instance, I gave an answer to the question "What is SEO?" above, which could generate organic views from Google to this page, but it's unlikely, as there are probably hundreds of better-positioned sites that answer that question in more depth.

Google's AI often goes as far as identifying which portion of your writing exactly answers a user's prompt, displaying that portion of text on its search engine, and saving the user a visit to your website as they already got what they wanted.

The shortcut to Google's top hits is keyword bidding, where you compete with others interested in displaying an ad for a similar search query.

It wouldn't make sense, though, to bid for "location of voice memos on Mac" as I'm simply offering information and not marketing products or services for monetization.

Google's algorithm—as well as YouTube's, Instagram's, and TikTok's—is a world on its own, which can bring your content to thousands or millions if used properly.