Good taste and guesswork

“Good taste is the ability to know what your audience or clients are going to want before they do,” says Seth Godin.

ChatGPT1 defines "guesswork" as "the act of trying to figure out or estimate something without having all of the necessary information."

Online content creation requires both taste and guesswork. Because no matter how much you think about what to create, the stats may surprise you.

A video you’ve spent hours creating may accrue no views while a post or a video clip that took no effort to produce can go viral without apparent explanation.

Good taste helps. But the relationship between taste and views isn't linear.

Don't worry too much about "what" to make; experiment and see what works best.

  1. ChatGPT is OpenAI's "program designed to respond to user inputs in a way that is natural and conversational—a large language model trained by OpenAI." 

December 6, 2022
Nono Martínez Alonso

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