How much time did that take?

It takes five to ten minutes to write three hundred words. But it can take hours to write a three-hundred-word essay.

As consumers, we pay little attention to how things are made, their inner workings, or the effort behind them—all we care about is how what we consume impacts us.

As creators, we obsess about how things are made and forget about their impact on the reader, the listener—and we should care about how what we make changes the way consumers understand the world.

Nobody cares how much time you put into writing an essay. All they care about is how its words transform them.

March 15, 2022
Nono Martínez Alonso

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Pencil sketch of Nono Martínez Alonso.