Nono.MA
Sketch.Nono.MA

Unitaskers: Introduction

This piece is an introduction to a new series—called Unitaskers—that will feature single-purpose artifacts that let you do one thing.

Think, for instance, of a graphite pencil. It's useful to write or draw. You can sharpen it to get thin lines or tilt it to get thicker, faded strokes. You can write a letter or draw a house. You can trace continuous lines or do pointillism. But there isn't much more you can do with it.

In the opposite spectrum are your computer or your smartphone—they can virtually do anything, from drawing and writing to setting an alarm, sending emails, but they make doing something with focus harder than ever before.

How does your thought process change when you write with pencil and paper instead of typing on your laptop? When you read a book on Kindle instead of reading on your tablet? When you capture audio notes with a hand-recorder instead of using your phone?

Let’s find out.

Each essay of the series will use an object (or family of objects) as a source of inspirations to share stories and facts around finding focus in our age of distraction.

July 7, 2020


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Pencil sketch of Nono Martínez Alonso.