A faraway deadline gives you time to think, work, and procrastinate.
No deadline makes you feel you have all the time in the world, which you don't.
A short deadline induces you to focus and makes you more efficient.
And a super-short deadline adds pressure and freezes you.
The sweet spot is to fake short deadlines to ship often.
That way, you can't hide, procrastinate, and won't freeze because you'll be ready when the time comes.
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