I often ask myself this question and answer differently: How much would I pay not to have to do this work?
If the amount I'd pay is low and I don't enjoy the process, I shouldn't be doing it; I better rent someone else's time.
If both the amount and the time I save are high, I shouldn't do the work either; I better buy time and let a professional do the job.
But when the work is rewarding, its price is high, and I can do it, then I should.
This assumes we have a choice. But most of our 'work' is externally imposed.
And, on top of that, finding reliable professionals is no easy feat, nor is rejecting work that pays well but we don't enjoy.
If you shouldn't be doing the work, who should?
My sketches and stories, in your inbox.
One email per week. No spam ever.