Nono.MA
Sketch.Nono.MA

No time left

When time runs out, you're left with two choices: give up or finish.

There's no time left to polish or overthink.

And it turns out we often squeeze ourselves to come up with something instead of giving up.

It'll be over soon, you think.

Forcing yourself into no-time-left mode—by establishing a rigid work schedule, for instance—is a great strategy to combat the trough1 and be efficient.


  1. Daniel Pink uses the term trough in his book When: The Scientific Secrets of Perfect Timing to refer to the times between beginnings and ends of the day or a work session, in which it's easy for productivity to lower due to a feeling of time slack. 

February 7, 2023
Nono Martínez Alonso


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Pencil sketch of Nono Martínez Alonso.