Nono.MA
Sketch.Nono.MA

Impatience

If I had to pick a word for our current times, that would be impatience.

Impatience for the video to load,
and to be done watching.

Impatience for new episodes,
and to binge-watch the entire season.

Impatience, with whatever is in front of you,
and a great discontent with the present.

We're in constant search for the next thing.

Screens rewired us this way,
and wire young generations from the start.

Impatience to read this post in full,
yet an urge to find more content.

In this speedy world,
the turtle wins.

Seth Godin calls it the dip;
Steven Pressfield the resistance;
Cal Newport shallow work.

Just stick around when everyone else gives up.

May 9, 2023
Nono Martínez Alonso


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Pencil sketch of Nono Martínez Alonso.